Building a successful business without buying into capitalism is possible.

It's possible because business and capitalism are not the same thing.

Business is when:

  • you create a container for doing your work in the world;
  • you get paid for your work;
  • you spend your earnings on what you need and want.

Capitalism is when:

  • the employees do the work;
  • the business owner/s take the profit;
  • the goal of the business is accumulation of profit for its own sake.

We live within a capitalist system, one which is impossible for us to escape. Our capitalist culture tells us that if we own a business, this automatically makes us capitalists. 

That is a lie.

We can choose non-capitalist and anti-capitalist ways of creating and pursuing business, even within a capitalist system.

Image credit: Koushik Chowdavarapu on Unsplash

Do these ideas interest, intrigue, puzzle, or excite you?

I've been thinking about these issues and acting on these questions for a quarter of a century: by myself and in small groups, through workers' and housing co-operatives, community collectives, and my own, solo businesses.

To my joy, it now feels like many, many people are beginning to think about business against and beyond capitalism.

Are you one of those many? Would you like to be?

Between 1st March and 30th November 2019, I'm offering 100 free conversations on business, capitalism, and what we can do now to build a more just economy from the perspective of solo and small business.

We'll meet via Zoom for 30-45 minutes. I'll ask you about your thoughts, feelings and experiences with business and capitalism, and you can ask me anything you like.

To schedule your conversation with me on business beyond capitalism, just click here.

I look forward to talking with you.

in love and solidarity

Elinor xx